In reality, it's more of a rebranding than a launch, because Cardinal already existed. As you can see, we reworked the site, the catalog and the overall ambience to match the Cardinal DA: core, surf perf and second degree.

This event would not have been the same without our team riders (Hermine Bonvallet, Paul Labelle and Simon Léauté) who made the trip down to give us a big up. We took the opportunity to take some photos, and for those wondering: the person in the photo is our new team rider. “Poupette”. Small, yes... but I swear she gives off something. I don't know what exactly, but she's got it.

I then gave a presentation of some of the models in the range, explaining their specific features and who each board is intended for. I also took the time to talk about our new alternative to the current foam buns: we now offer models 3D printed, built on corn starch or beet. I'll leave you the link here if you like more!

And then, enough blabla: the group “Tribute Rage Against The Machine” took the reins of the evening. They made a real mess of things (in a good way). A very nice tribute.

As a reminder, we are organising a competition to win a fire arrow. Simply fill in this form to enter.
Enter the competition: https://cardinalsurfboards.com/jeu-concours-gagne-une-fire-arrow/