In reality, it's more of a rebranding than a launch, because Cardinal already existed. As you can see, we reworked the site, the catalog and the overall ambience to match the Cardinal DA: core, surf perf and second degree.

Four people pose in a white room with surfboards and photography equipment; one man in front holds a dog, while the others stand or sit nearby, surrounded by surfboards and props.

This event would not have been the same without our team riders (Hermine Bonvallet, Paul Labelle and Simon Léauté) who made the trip down to give us a big up. We took the opportunity to take some photos, and for those wondering: the person in the photo is our new team rider. “Poupette”. Small, yes... but I swear she gives off something. I don't know what exactly, but she's got it.

I then gave a presentation of some of the models in the range, explaining their specific features and who each board is intended for. I also took the time to talk about our new alternative to the current foam buns: we now offer models 3D printed, built on corn starch or beet. I'll leave you the link here if you like more!

And then, enough blabla: the group “Tribute Rage Against The Machine” took the reins of the evening. They made a real mess of things (in a good way). A very nice tribute.

A crowd gathers indoors for a lively musical event with stage lights, a disco ball and live performers. Some attendees are seated while others stand, enjoying the festive atmosphere.

As a reminder, we are organising a competition to win a fire arrow. Simply fill in this form to enter.
Enter the competition: https://cardinalsurfboards.com/jeu-concours-gagne-une-fire-arrow/

Passage from Kenzo Lamoureux at the Shapers Club House to pick up your new boards.
Concrete, solid, and a well-thought-out quiver to cover several conditions - from the classic session to the real step-up when things get big.

And of course... when he comes for boards, it's rarely to leave with “just one”.

Kenzo's boards

Trooper - 6'2" x 19" x 2.43" - 29.5L (step-up Hossegor)

A real step-up, A thought for when things get more serious.
More length, more hold, more control in demanding conditions.

A person sits on the roof of a graffiti-covered car in the open air, holding a graffiti-adorned surfboard, against a backdrop of trees and sunshine.

Fire Arrow - 5'9" x 18.937" x 2.5" - 27L (squash - EPS full deck carbon tech)

A board fast and responsive, with a construction that's very responsive.
The combo EPS + full carbon deck brings revitalization and very dynamic surfing.

A young man sits on the roof of a graffiti-covered car, holding a black surfboard in his lap, with trees and sunlight in the background.

Troopers - 5'10" x 18.75" x 2.43" - 27.7L (squash)

The everyday shortboard: versatile, responsive, perfect for sending when it's clean and you want to surf “perf”.

A smiling person sits on the roof of a graffiti-covered car, holding a white surfboard adorned with black graffiti and the word "CARDINAL". Trees and a blue sky are in the background.

Thank you Kenzo for stopping by the workshop
Can't wait to see it in the water.

Tom, he's a young guy who lives in Tahiti. We're very happy to be working with him, because he's completely in line with the DNA of our brand, which is authentic, perf and unconventional. This young butcher, 1.78 m tall and 73 kg wet, spends as much time smashing spots as he does his boards, and gives me way too much work...

So he went to the workshop to pick up his new boards before setting off again to put them to the test.

Five surfboards with abstract, colorful patterns are lined up vertically against wooden crates in a studio, with photographic lighting equipment visible on the left side.

The little bastard ordered no less than 5 Troopers!

For all her boards, we provided her with a "black rimmed"one with a supplement"punchline"as a reminder.

Five colorful surfboards with abstract motifs stand upright against a wooden support. On the central board, the phrase "GO BIG OR GO HOME!" is inscribed in bold black lettering near the top.

As 5 boards is a bit light, he preferred to be on the safe side and order two small boards in addition. One in 6'5'' x 19 0 | 19.000'' x 2 1/2'' | 2.500'' - 31L and the other in 5'10'' x 18 9/16'' | 18.560'' x 2 1/2'' | 2.500'' - 27L full carbon. Yes sir, nothing less!

A person wearing a black hat and sweatshirt stands inside, holding a black surfboard in one hand and a white surfboard with colored paint splatters in the other.
A blonde-haired person wearing a black "CARDINAL" T-shirt holds a surfboard adorned with a vibrant, psychedelic spiral motif, playfully sticking out his tongue in a bright interior.
One person stands in a studio holding a surfboard with a colorful psychedelic pattern. Another surfboard adorned with bold graffiti lies behind them. The person is wearing a black sweatshirt and dark pants.

Before heading back to Tahiti and finding a way to trash my work, we thought it would be a good idea to take a picture of his boards before they end up broken in half in his room.

Three white surfboards with black, orange and yellow patterns are leaning against a wall and wooden crates in a bright white room. A surfboard lies on the floor in front of the others.
In a bright white room, five surfboards with white tops and vibrant abstract patterns in black, orange and yellow stand against large wooden crates. One of them reads "GO BIG OR HOME".
Five surfboards in abstract black, orange, yellow and white patterns stand upright against wooden crates in a bright, minimalist white room.
Three surfboards in black, yellow and orange patterns lie on the floor of a white room where wooden crates are stacked against the wall. One surfboard stands upright, while another rests on a black stand.
One person stands, arms crossed, in a room filled with large wooden crates and cardboard boxes. Two colored surfboards, one leaning vertically and the other lying on the floor, are nearby. A photographic lamp is set up on the right.
Two men stand in a surfboard manufacturing workshop, one wearing a work apron and hard hat, the other in casual attire gesturing with his hand, with surfboards and tools around them.